In the interview process, your personal brand is very important to landing a new career. Your personal brand starts with your resume, doing an introductory call, and then a physical interview. Through the entire process your brand is being evaluated to see if you are the right fit for the position and the culture of the company. This brings us to the critical last step to the interview process, a thank you letter.

Most people think a thank you letter is intended to just thank the interviewer for his/her time and the opportunity. However, a properly done thank you note could be the difference of you getting a new career opportunity or not. Thank you letters open the door for you to do the following:

• Remind the interviewer of your conversation
• Fix any missteps
• Reinforce your candidacy
• Open the door for future communications

An interviewer has many conversations with many candidates. Even though each conversation is different, it is important for you to highlight key parts of the conversation that distinguishes your personal brand. Besides highlighting key parts, you now have the opportunity to clarify and expand on a possible answer to a question you may not have felt confident with. Remember in both highlighting and correcting, you should elevate what makes you the best candidate. Show enthusiasm for the position and invite the interviewer to ask follow up questions, or ask for references.

You may send you thank you note via email or physical letter. Remember to address your interviewer personally and when sending physical mail, to follow the correct etiquette for a formal letter.

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